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In Episode 107 of Grapes & Debates, Adam Barringer and Jade Sullivan sit down with Michael Cooperman, Senior Director of DTC & Private Clients at Taub Family Companies, for a conversation that blends legacy, strategy, and the making of a modern Napa standout.

The episode explores two distinct wines in the Taub portfolio — a refined Chardonnay and the highly talked-about Sign of the Dove Cabernet Sauvignon. With a perfect 100-point score and crafted by renowned winemaker Jesse Katz, Sign of the Dove is quickly entering the conversation as one of Napa Valley’s newest cult wines.

But what actually makes a “cult wine” today? Is it scores, scarcity, storytelling, or something else entirely?

Michael shares insight into building direct-to-consumer relationships at the highest level, what it takes to position a wine in the luxury tier, and how brands like Sign of the Dove are capturing attention in an increasingly competitive Napa landscape.

Expect thoughtful perspective, a few strong opinions, and a closer look at what separates great wine from truly iconic wine.